The Illinois Lottery

Digital and Point-of-Purchase

I was able to contribute a great volume of digital assets, including co-branded social posts, programmatic display ads, and game-specific graphics.

I also created point-of-purchase signage and counter adhesives, with a focus on the customer journey.

Project highlights include:

• Delivering work within tight timelines

• Sourcing direction from creative briefs

• Strict adherence to Illinois Lottery brand guidelines