The Big Reveal:
Launching Fresh Wave’s New Look
Digital, Print & Video
Over the course of a year, my team and I diligently worked to deliver top-notch graphics for the rebranding of our plant-based line of odor removers.
Through collaborative efforts, we successfully launched the new website on schedule and created captivating videos that surpassed our previous endeavors.
This rebrand has significantly enhanced Fresh Wave's brand presence, leaving a lasting impression on customers while reinforcing our commitment to excellence.
I contributed a series of teaser and reveal videos to announce our new look, and continue to lead all creative direction related to our animated materials.
Project highlights include:
Taking the lead to conceptualize and execute a diverse range of creative initiatives, specifically:
Paid & organic social media ads
PDP and PLP page graphics
Amazon product listing graphics
Product photography art direction
Stationery and promotional print materials
Driving the brand's success forward while ensuring a seamless and impactful visual identity across all platforms
The first “big reveal” concept that announces our new look in an exciting, colorful way.
Another variation showcasing our new look.
The initial teaser concept, with careful attention to not reveal our new branding, but to hint that it’s coming.
The secondary teaser, revealing a bit more than the initial concept, hyping up our new look.