Digital Ads & Social Assets

Illinois Lottery

The Illinois Lottery has by far the most colorful branding I’ve had the opportunity to work with, which opened the door for endless possibilities. I designed game-specific social media graphics, programmatic digital ads, and even point-of-purchase signage and countertop adhesives aimed to curate an enticing and memorable customer journey.

Outcomes achieved

• Delivered work within tight timelines and with strict adherence to Illinois Lottery brand guidelines

• Created visual assets for retail partners, such as Casey’s and Circle K

• Took the lead on the creation of key visuals for specific game-driven campaigns