Brand Identity
& Video

Fresh Wave’s New Look

Over the course of a year, I worked diligently to assist in the rebrand of Fresh Wave, our line of plant-based household odor-removing products.

This rebrand significantly enhanced Fresh Wave's visibility in the market, leaving a lasting impression on customers while reinforcing our commitment to science-based results.

Outcomes achieved

• Seamlessly built a new Shopify website in time for the brand’s launch

• Crafted a video-based teaser campaign to build excitement and interest through our social channels that far surpassed the brand’s previous endeavors

• Built a full identity package, including: canvas gift bags, letterhead, business cards, envelopes, stickers, and custom tissue paper