Content Creation
& Social Media

Fresh Wave

Earlier in 2025, our team was short-staffed in our social media department, and I was given the opportunity to fill in on social media and content creation to keep our channels going in the meantime.

During this time, I published numerous long-form search engine-optimized blogs, scripted and created TikTok videos as needed, and consistently provided post images.

Outcomes achieved

  • Developed a process for content creation and pushed the creative bounds of our voice on TikTok

  • Created images used in social media posts consistently and provided copy

  • Wrote strategic blogs to drive website traffic and improve engagement rate

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