Print Collateral

Centegra Health Bridge Fitness Center
& Centegra Health System

From 2016 to 2018, I created a multitude of print collateral designated for Centegra’s medically-based fitness clubs, and the healthcare system at large (which I was promoted to in 2017). From The Bridge Spa Menu to focus group-driven direct mail campaigns, I received a full-spectrum experience in meeting print deadlines, maintaining clear communication with stakeholders, including medical staff, and designing experimental window wraps.

Outcomes achieved

• AB-tested multiple direct mail campaigns for Orthopedic, Cardiac, and Back & Spine service lines, gleaning insights from focus groups to shape future campaign designs

• Developed fully-custom Black Friday materials, directing installation at our health club locations

• Revamped Bridge Spa Menu booklet