In this true ‘from concept to completion’ effort, I was able to engage fully in the process of end-to-end design and presentation of Fresh Wave Shoe Deodorizers, covering both its physical packaging and digital presence.

Outcomes achieved

• Creative package design solution with custom window and carefully selected Pantone swatches to coordinate with the existing Fresh Wave collection

• Fully custom Amazon A Plus content, including video and product listing images

• Product description copy written for Amazon product listing based on evolving customer feedback